
HELPING STARTUP FOUNDERS & SMALL TECH AGENCY OWNERS
Reclaim Clarity & Time, Reduce Stress & Costs, Achieve Impact
Optimizing Operations & Teams for Purpose-Driven Organizations
Are you guys facing anything similar?

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Missing or shifting deadlines screwing your plans, the terms of service or customer experience
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Unclear priorities, responsibilities, and ownership
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Redirecting the new hires to the guy who knows everything
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Unclear on what problem your MVP actually solves and for whom
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Standups and syncs that last forever and suck your energy
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Little time for vision, BD, sales, or fundraising
That’s where I come in & work hands-on with founders and team, being a part of the team.
Nice to meet you
I’m Michael Y. Gordon
After 20 years across tech companies, nonprofits & tech startups mostly in The Netherlands, since 2021 I have worked with small startup teams across Europe & North America. I’ve worn many hats: Coach, Mentor, Tech Business Analyst to Agile Delivery Partner, Chief of Staff, Head of Operations.
I love working at the intersection of operations, leadership, purpose-driven work, and technologies – turning vision into execution, and chaos into clarity.
Currently, I live near Batumi (Rep. of Georgia) and collaborate fully remotely – working comfortably across CDT to CET timezones.

I help early-stage startup & small business teams stop spinning their wheels and start making meaningful progress.
Imagine…
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Streamlined processes that reduce waste & your costs
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Optimized workflows that boost delivery
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Single source of truth for important information that eliminates back-and-forth & accelerates onboarding
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Product or service that solves real market problems
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United high-performing team that delivers desired outcomes
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Free time to focus on vision, BD, sales, fundraising, or whatever else in your zone of genius

How I help

Team & Leadership Support
Build and nurture cohesive teams by defining clear roles, establishing essential policies, building trust, fostering collaboration, accountability & focus – critical elements for remote teamwork success!

Business Analysis & Agile Delivery
Review customer discovery & validation processes & outcomes, suggest further approach.
Create a shared source of truth for market, product, and operational knowledge.
Translate high-level goals into structured, actionable user stories, and features.
Ensure seamless communication between tech and non-tech.
Define delivery rhythms: planning, syncs, retros.
Align teams around priorities to accelerate delivery, remove roadblocks, and drive value-driven outcomes.

Processes Setup & Optimization
Streamline processes and workflows, resolve inefficiencies, reduce manual work.
Implement systems.
Enable smarter decision-making.
Use no-code automation tools, APIs, and AI to enhance operations.

Mentorship & Coaching
Unlock personal & processional growth – helping founders, leaders and teams navigate challenges, improve communication, relationships, take accountability for actions, commitments & impact.
Initial Scope

Not sure where you fit here? Let’s chat!
Portfolio

International Baccalaureate
Non-profit, Education Services
Operations Optimization, Processes Automation

International Student Identity Card Association
Non-profit, Student Travel Services
Service Delivery & Partner Success
What clients say
“I hired Michael as my startup coach for my HealthTech stealth startup. His skills in customer research, validation, experimentation, business analysis, and coaching were instrumental in quickly validating my startup idea. Michael consistently clarified any uncertainties with thoughtful questions and always delivered on time and within agreed upon timeframes. If you’re looking for someone who is curious, pragmatic, and can help you to structure your thinking, work processes, and documents, essentially becoming your trusted partner then Michael is the perfect fit!”

Alan W., SaaS Founder, Venture Partner
Canada
“Michael’s structured approach and analytical prowess were key in revealing valuable information, even when the perceived problem lacked customer appeal. His dedication and professionalism shone through, showcasing deep industry understanding and adept navigation of complex challenges. Looking back, engaging Michael earlier preferably before building our MVP would have saved us quite some money. His organizational skills, collaborative spirit, and insightful analysis are unparalleled, making him an invaluable asset for any startup.”

Vitaly Pokrovskiy, Tech Entrepreneur
Serbia
“Michael impressed me with his working practice of listening carefully to all the business needs, highlighted inefficiencies and then creating applications that improved working practices for the organization. Michael is skilled at taking complex issues and creating simple solutions.”

John Nicholls, Director of Education at Globeducate
United Kingdom
“Michael is not just a coach; he is a compassionate and insightful guide who skillfully navigated me through difficult times. His ability to listen actively, ask thought-provoking questions, share his own experience and provide constructive feedback helped me gain clarity on my goals and develop effective approach to overcome obstacles. His encouragement and support were instrumental in building my confidence and resilience. If you’re seeking a coach who combines professionalism with a personal touch, Michael is the great choice.”

Evgeny Volkonskiy, IT Project Manager
Bulgaria
Working together
Delegating part of your authority to someone you don’t know can feel like a big step. I get it! That’s why I offer low-risk ways to get started.
Start Small, See The Impact!
Option 1
Operations Health Check
A 2-week deep dive into your current workflows, team alignment, and inefficiencies to:
✅ Identify critical bottlenecks slowing down execution.
✅ Pinpoint wasted time and misalignment.
✅ Review customer discovery & validation processes & outcomes, suggest further approach.
✅ Deliver a clear action plan with immediate fixes & long-term recommendations.
💡 Best for founders who want clarity before committing to bigger changes.
Option 2
Workflow & Automation
A 4-week sprint focused on optimizing one key process and setting up automation:
✅ Choose a high-friction process (e.g., onboarding, reporting, task tracking).
✅ I streamline and automate it to reduce manual effort.
✅ Your team saves hours with a smoother workflow.
💡 Best for teams who need to reclaim time fast with minimal risk.
Option 3
Ongoing Operational Support & Leadership
If you see results and want ongoing operational support & leadership, we can explore an ongoing partnership to:
✅ Align priorities, teams & execution for sustainable progress.
✅ Optimize processes & remove inefficiencies across ops, delivery & automation.
✅ Act as your operations partner, so you can focus on what you do best.
💡 Best for founders who want a hands-on partner to keep execution running smoothly long-term.
Your Option
Feel free to propose your own project
Q & A
Are you an independent contractor / freelancer?
Currently, I’m. But I’m not a solo operator by nature. My greatest strengths shine inside a small, close-knit team – not alone, not building a sales pipeline from scratch.
What I love (and do best) is helping already existing small tech services agencies and startups grow from within: bringing clarity, structure & systems; improving delivery; developing the team; and aligning operations with business goals.
So, while I’m available as a contractor / freelancer / fractional, I’m also open to the right full-time employment opportunity – fully remote, in a small (under 20 people) tech services agency or a startup, where the founders value connection, proactivity, empathy, commitment, ownership, growth, teamwork, and people development.
Are you looking for someone to support your team and help your business thrive – as a true partner? Let’s talk.
Are you an agency?
Currently, Ignite Ops is a solo consultancy, not a full-fledged agency. It’s just me, Michael Y. Gordon, working directly with you & your team. However, I occasionally collaborate with trusted partners to provide additional expertise when needed.
Who is Ignite Ops for?
Ignite Ops is focused mostly on organizations with a team size up to 20 FTE:
- Early-stage startups ($500K-$2Mln in funding)
- Small tech services agencies (e.g. building mobile apps, websites, etc.)
These organizations often face common challenges I have big experience dealing with:
- Often shifting deadlines and priorities.
- Over-reliance on new tools as a “quick fix”.
- Recurring bugs and poor user/customer experience.
- Team events (e.g. standups, syncs) that last forever and suck energy.
- Trying to resolve all possible tech debt before the product or service launch.
- The “bus factor” – where critical knowledge is siloed within 1–2 key team members.
- Unclear target market or customer needs.
- and more…
Is having $500K-$2Mln in funding means I don’t work with other startups? No. You may still reach out to me.
What industries do you typically work with?
Primarily I’m interested in working with industries supporting human, animal, or planetary well-being, including:
- HealthTech
- GreenTech & ClimateTech
- Waste Management & Sustainability
- EdTech
- PetTech & Animal Welfare
- Social Impact
If your organization builds solutions that create a positive impact, we’re likely a great fit. These industries align deeply with my values, and I’m passionate about helping purpose-driven teams operate more efficiently and effectively.
Yet, if your company is a small tech services agency (e.g. you build mobile apps, websites, etc.), we may discover synergies too. Feel free to reach out.
What is your typical role?
Early-stage startups and small businesses often operate with tight budgets, making it essential to hire adaptable & versatile professionals who can take on multiple hats. I thrive in this environment by seamlessly switching between hats of a Head of Operations / Operations Manager, Delivery Manager, Business Analyst, Mentor, and a Coach. These roles are all people-centric and focused on execution.
Delivery Manager: I put on this hat, when there’s a need for a facilitator to ensure the product/service delivery stays on time, within budget, and aligned with value that we’re supposed to deliver as a team.
Business Analyst: I put on the hat of a Business Analyst, when, for example, the tech team needs more data about the user story to understand how to estimate it or whenever Founder or Business Owner or their team need someone to “connect the dots”.
Customer Research Consultant: I put on the hat of a Customer Research Consultant when you need to better define your target customers, understand their pain points, and validate why they would pay for your product or service.
Mentor: I put on the hat of a Mentor when there’s a knowledge gap and a strong need (or desire) to bridge it whether in operations, leadership, or startup best practices.
Coach: I put on the hat of a Coach, particularly as an ICF-accredited professional, when a founder or team member faces personal or professional challenges. For example:
- Unclear goals.
- Unclear business vision or mission.
- Procrastination or decision paralysis.
- Teammates don’t feel safe to sharing ideas, concerns, and challenges.
- Interpersonal tensions escalating into deeper problems that affect retention and productivity.
- Neglecting customer feedback and not acting on it.
From experience, usually the Coach hat comes best in a single package with a Mentor hat.
Head of Operations / Operations Manager: This hat is always on by default. I ensure alignment between the big picture and current execution, attract top talent, build high-performing team, source strategic partners, bring in other experts for specific help, streamline processes & build workflows, set structure & systems.
I don’t do strategy decks. I fix the things that slow your team down. I step in as a hands-on partner to ensure execution runs smoothly without you, the founder, so you can focus on growth, sales, BD, product-market fit, or whatever else that’s your main priority or zone of genius.
My team often misses deadlines or struggles with execution. How you help?
I help break the cycle of missed deadlines by:
- Diagnosing bottlenecks in workflows and decision-making.
- Improving team alignment so priorities stay clear.
- Implementing structured processes to boost accountability.
- Optimizing task management for smoother execution.
- Enhancing communication and collaboration to reduce delays.
- Leveraging automation where it adds efficiency without complexity.
Instead of just pushing harder, I help you work smarter ensuring deadlines are realistic, execution is frictionless, and your team stays focused on what truly matters.
Not sure why nobody buys our MVP or how to conduct customer research…
I don’t conduct full customer research, but I can help you make sense of your existing insights and refine your approach. I step in as a Customer Research Consultant to:
- Review your current customer discovery efforts and highlight gaps.
- Assess how well your MVP aligns with user pain points and market needs.
- Suggest low-risk validation exercises to test assumptions quickly.
- Help structure user feedback processes so you collect actionable insights.
I believe at the early-stage startup, the Founder must be the first Customer Researcher and a Sales guy, not someone else. You must understand who buys (or doesn’t) your product or service and why.
If you’ve gathered data but aren’t sure what to do next, I can help you connect the dots and refine your validation strategy, so you’re building based on evidence, not guesswork.
What outcomes could I expect?
That all depends on the goals and challenges you have. In general you may expect:
- Aligned team.
- Structured workflows.
- Faster and smoother delivery cycles.
- Less firefighting – more meaningful progress.
- Founder regains clarity, energy, and time.
What timezones do you serve?
CDT to CET.
Ready to start making meaningful progress?
There’s no-one-size-fits-all solution. But it always starts with your biggest pain point and a simple 1:1 call. From there, we explore the best path forward and see how to fuel your impact.









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