
WHERE HUMAN, ANIMAL & PLANET WELLBEING MEET…
Streamline Ops, Reclaim Time & Achieve Impact
Optimizing Operations & Teams for Purpose-Driven Organizations
Are you guys facing anything similar?

1
Missing or shifting deadlines
2
Unclear priorities, responsibilities, and ownership
3
Redirecting the new hires to the guy who knows everything
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Unclear on what problem your MVP actually solves — and for whom
5
Standups and syncs that last forever and suck your energy
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Little time for sales, BD, or fundraising
That’s where I come in & work hands-on with founders, leaders and teams.
Nice to meet you
I’m Michael Y. Gordon
I have 20+ years of experience across tech companies, nonprofits & tech startups mostly in The Netherlands. The last 5 years I worked with startups across Europe & North America. My roles span from Coach, Mentor, Tech Business Analyst to Agile Delivery Partner & Fractional COO.
I love working at the intersection of operations, leadership, and mission-driven work – turning vision into execution and chaos into clarity.
Also, I enjoy mentoring leaders, lately experimenting with n8n, AI, & bots to streamline operations, and at times supporting the StayWithPets volunteer community that cares for 350 dogs & cats non-governmental shelter in Batumi, Georgia.
Apart from that, I’m a holistic leadership coach helping 35+ professionals realign career, identity, and relationships with purpose.
Being based in Batumi, Georgia, I collaborate remotely.


I help early-stage startups, small businesses, and nonprofits stop spinning their wheels & start making meaningful progress.
Imagine…
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Streamlined operations that reduce waste & your costs
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Optimized workflows that boost delivery
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Single source of truth for important information that eliminates back-and-forth & accelerates onboarding
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Product or service that solves real market problems
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United high-performing team that delivers desired outcomes
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Free time to focus on sales, BD, or fundraising

How I help

Team & Leadership Support
Build and nurture cohesive teams by defining clear roles, establishing essential policies, building trust, fostering collaboration, accountability & focus – critical elements for remote teamwork success!

Business Analysis & Agile Delivery
Review customer discovery & validation processes & outcomes, suggest further approach.
Create a shared source of truth for market, product, and operational knowledge.
Translate high-level goals into structured, actionable user stories, and features.
Ensure seamless communication between tech and non-tech.
Define delivery rhythms: planning, syncs, retros.
Align teams around priorities to accelerate delivery, remove roadblocks, and drive value-driven outcomes.

Processes Setup & Optimization
Streamline processes and workflows, resolve inefficiencies, reduce manual work.
Implement systems.
Enable smarter decision-making.
Use no-code automation tools, APIs, and AI to enhance operations.

Mentorship & Coaching
Unlock personal & processional growth — helping founders, leaders and teams navigate challenges, improve communication, relationships, take accountability for actions, commitments & impact.
Portfolio

International Baccalaureate
Non-profit, Education Services
Operations Optimization, Processes Automation

International Student Identity Card Association
Non-profit, Student Travel Services
Service Delivery & Partner Success
What clients say
“Michael impressed me with his working practice of listening carefully to all the business needs, highlighted inefficiencies and then creating applications that improved working practices for the organization. Michael is skilled at taking complex issues and creating simple solutions.”

John Nicholls, Director of Education at Globeducate
United Kingdom
“Michael’s structured approach and analytical prowess were key in revealing valuable information, even when the perceived problem lacked customer appeal. His dedication and professionalism shone through, showcasing deep industry understanding and adept navigation of complex challenges. Looking back, engaging Michael earlier preferably before building our MVP would have saved us quite some money. His organizational skills, collaborative spirit, and insightful analysis are unparalleled, making him an invaluable asset for any startup.”

Vitaly Pokrovskiy, Tech Entrepreneur
Serbia
“I hired Michael as my startup coach for my HealthTech stealth startup. His skills in customer research, validation, experimentation, business analysis, and coaching were instrumental in quickly validating my startup idea. Michael consistently clarified any uncertainties with thoughtful questions and always delivered on time and within agreed upon timeframes. If you’re looking for someone who is curious, pragmatic, and can help you to structure your thinking, work processes, and documents – essentially becoming your trusted partner – then Michael is the perfect fit!”

Alan W., SaaS Founder, Venture Partner
Canada
“Michael is not just a coach; he is a compassionate and insightful guide who skillfully navigated me through difficult times. His ability to listen actively, ask thought-provoking questions, share his own experience and provide constructive feedback helped me gain clarity on my goals and develop effective approach to overcome obstacles. His encouragement and support were instrumental in building my confidence and resilience. If you’re seeking a coach who combines professionalism with a personal touch, Michael is the great choice.”

Evgeny Volkonskiy, IT Project Manager
Bulgaria
Working together
Handing over your operations — or delegating part of your authority — to someone you don’t know can feel like a big step. I get it! That’s why I offer low-risk ways to get started.
Start Small, See The Impact!
Option 1
Operations Health Check
A 2-week deep dive into your current workflows, team alignment, and inefficiencies to:
✅ Identify critical bottlenecks slowing down execution.
✅ Pinpoint wasted time and misalignment.
✅ Review customer discovery & validation processes & outcomes, suggest further approach.
✅ Deliver a clear action plan with immediate fixes & long-term recommendations.
💡 Best for founders and leaders who want clarity before committing to bigger changes.
Option 2
Workflow & Automation
A 4-week sprint focused on optimizing one key process and setting up automation:
✅ Choose a high-friction process (e.g., onboarding, reporting, task tracking).
✅ I streamline and automate it to reduce manual effort.
✅ Your team saves hours with a smoother workflow.
💡 Best for teams who need to reclaim time fast with minimal risk.
Option 3
Ongoing Operational Support & Leadership
If you see results and want ongoing operational support & leadership, we can explore a Fractional COO partnership to:
✅ Align priorities, teams & execution for sustainable progress.
✅ Optimize processes & remove inefficiencies across ops, delivery & automation.
✅ Act as your operations partner — so you can focus on what you do best.
💡 Best for founders and leaders who want a hands-on partner to keep execution running smoothly long-term.
Your Option
Feel free to propose your own project
Q & A
Are you an agency?
Currently, Ignite Ops is a solo consultancy — not a full-fledged agency (yet). It’s just me, Michael Y. Gordon, working directly with you & your team. However, I occasionally collaborate with trusted partners to provide additional expertise when needed.
Who is Ignite Ops for?
Ignite Ops is focused mostly on organizations up to 20 FTE, such as early-stage startups ($500K-$2Mln in funding), small businesses, and nonprofits facing common operational challenges typical, for example:
- Often shifting deadlines and priorities.
- Over-reliance on new tools as a “quick fix.”
- Recurring bugs and poor user experience.
- Team events (e.g. standups, syncs) that last forever and suck energy
- Trying to resolve all possible tech debt before the product or service launch.
- The “bus factor” — where critical knowledge is siloed within 1–2 key team members.
- Unclear target market or customer needs.
- and more…
Is having $500K-$2Mln in funding means I don’t work with other startups? No. You may still reach out to me.
What industries do you typically work with?
I primarily work with mission-driven industries that focus on human, animal, and planetary well-being, including:
- HealthTech
- GreenTech & ClimateTech
- Waste Management & Sustainability
- EdTech
- PetTech & Animal Welfare
- Social Impact
If your startup, company, or organization build solutions that create a positive impact, we’re likely a great fit. These industries align deeply with my values, and I’m passionate about helping purpose-driven teams operate more efficiently and effectively.
Fractional COO? Delivery Manager? Business Analyst? Mentor? Coach?
Early-stage startups and small organizations often operate with tight budgets, making it essential to hire adaptable professionals who can take on multiple roles. I thrive in this environment by seamlessly switching between hats of a COO, Delivery Manager, Business Analyst, Mentor, and a Coach. They are all people-centric and focused on execution.
Delivery Manager: I put on the hat of a Delivery Manager, when there’s a need for a facilitator to ensure the product/service delivery stays on time, within budget, and aligned with value that we’re supposed to deliver.
Business Analyst: I put on the hat of a Business Analyst, when, for example, the tech team needs more data about the user story to understand how to estimate it.
Customer Research Consultant: I put on the hat of a Customer Research Consultant when you need to better define your target customers, understand their pain points, and validate why they would pay for your product or service.
Mentor: I put on the hat of a Mentor when there’s a knowledge gap and a strong need (or desire) to bridge it whether in operations, leadership, or startup best practices.
Coach: I put on the hat of a Coach, particularly as an ICF-accredited professional, when a founder or team member faces personal or professional challenges impacting their startup. For example:
- Unclear goals.
- Unclear business vision or mission.
- Procrastination or decision paralysis.
- Teammates don’t feel safe to sharing ideas, concerns, and challenges.
- Interpersonal tensions escalating into deeper problems that affect retention and productivity.
- Neglecting customer feedback and not acting on it.
From experience, usually the Coach hat comes best in a single package with a Mentor hat.
COO: I put on the hat of a COO by default — it’s always on. I ensure alignment between the big picture and current execution, attract top talent, build high-performing team, source strategic partners, bring in another expert for specific help.
I don’t do strategy decks or org charts. I fix the things that slow your team down. I step in as a hands-on partner to ensure execution runs smoothly without you – the leader, so you can focus on growth, sales, BD, or product-market fit.
We often miss deadlines and struggle with execution. How do you help with that?
I help break the cycle of missed deadlines by:
- Diagnosing bottlenecks in workflows and decision-making.
- Improving team alignment so priorities stay clear.
- Implementing structured processes to boost accountability.
- Optimizing task management for smoother execution.
- Enhancing communication and collaboration to reduce delays.
- Leveraging automation where it adds efficiency without complexity.
Instead of just pushing harder, I help you work smarter — ensuring deadlines are realistic, execution is frictionless, and your team stays focused on what truly matters.
We’re not sure if our MVP is solving the right problem. Can you help with validation?
I don’t conduct full customer research, but I can help you make sense of your existing insights and refine your approach. I step in as a Customer Research Consultant to:
- Review your current customer discovery efforts and highlight gaps.
- Assess how well your MVP aligns with user pain points and market needs.
- Suggest low-risk validation exercises to test assumptions quickly.
- Help structure user feedback processes so you collect actionable insights.
I personally believe at the early-stage startup, the Founder must be the first Customer Researcher and a Sales guy, not someone else. You must understand who buys (or doesn’t) your product or service and why.
If you’ve gathered data but aren’t sure what to do next, I can help you connect the dots and refine your validation strategy, so you’re building based on evidence, not guesswork.
What outcomes could I expect?
That all depends on the goals and challenges you have. In general you may expect:
- Aligned team.
- Structured workflows.
- Faster and smoother delivery cycles.
- Less firefighting – more progress.
- Founder/leader regains clarity, energy, and time.
Ready to drive meaningful change through better operations?
There’s no-one-size-fits-all solution. But it always starts with your biggest pain point and a simple 1:1 call. From there, we explore the best path forward and see how to fuel your impact.








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