You can’t stand some of your customers, and you don’t have a clue what to do, how to handle their next visit so that you don’t occasionally cut the throat of your next customer?

Recently, I coached a small business owner who runs a brick-and-mortar business – a small hair-dress saloon here in Georgia 🇬🇪.

Let’s call the owner Ann. Ann loves her new small venture and her customers. She’s fully booked day-to-day.

Let’s call her customer Jackie.

Ann said she feels anxiety every time Jackie comes.

On one hand, Jackie pays great + she brings her son, resulting in a doubled bill. 💰

On the other hand, Ann’s energy resources are depleted every time Jackie leaves and Ann feels very tired. 😫

And this story is not unique…

All people have different energy.

Someone calls that energy.

Someone calls that a difficult character.

Someone calls that an incompatible horoscope sign. 🦄

The mistake many beginning small business owners do is they don’t enrich their ICP (Ideal Customer Profile) with a “human part”.

Think… What kind of people would you like to serve?

And… What kind of customers you absolutely won’t work with and why?

Next time you review your ideal customer profile, think of the behaviors and overall customer vibe you won’t tolerate.

And what that means to you? How they make you feel?

Since this is a 1-person business you deal with the customers directly.

You can’t remove yourself from the communication.

Therefore, you may find it useful to set up your boundaries.

If you decide not to work with certain clients:

• In the 𝘴𝘩𝘰𝘳𝘵-𝘵𝘦𝘳𝘮, you may lose a customer.
• In the 𝘭𝘰𝘯𝘨𝘦𝘳-𝘵𝘦𝘳𝘮, you stay healthier and happier, and get more of those customers who fit you & your business better. 😍